Press Release: Sock Therapy for the Homeless

Press Release: Sock Therapy for the Homeless

TORONTO – JUNE 2018 – Give a man a pair of shoes and he can walk a kilometer. Give a homeless person a pair of socks to put in those shoes, and he can walk endless kilometers to find food and shelter without the threat of developing frostbite, infectious blisters or other debilitating foot diseases. For those in need, socks often rank more important than food. Finding a pantry or shelter for food is sometimes challenging but feasible. There is however, no single supply of socks to keep the homeless on their feet.

      In an insurmountable act of compassion, Society Socks – the subscription based sock retailer with a social mandate – will join Nestlé Waters Canada; Canada Cartage; The Bargains Group; Home Depot; Toronto Police Service 13 Division; and over 100 volunteers for the 19th Annual Project Water - an Engage and Change initiative to provide bottled water along with 3,000 summer survival kits, including socks to those in need via 150+ social service agencies, outreach providers and homeless shelters in an effort to provide life saving resources to the homeless in extreme summer conditions: Wednesday, June 27th,  2018, care of The Bargains Group, 890 Caledonia Road, 9:30 am.


      Founded in 2015 by Filip Pejic and Sergey Sapelnyk, Society Socks was born from a desire to create a socially responsible business platform designed to bring humanitarian causes to the forefront of the retail fashion industry in an organic and consumer friendly way. “We wanted to use our voice in the retail industry as a gateway to bring benevolence to global causes and the people in it, “said Society Socks co-founder, Filip Pejic. “Printed socks allowed us a canvas to address social issues in a fun and fashion forward way.”

      The sock trend that every chic consumer is sporting, fun prints and vibrant colours are the mark of the style savvy who knows how to rock a pair of socks. For every pair of Society Socks sold, a pair of socks is donated to a cause in need. To learn more, please visit 


      “Water is the essence of all life and is an invaluable resource to those most vulnerable all year round,” said Jody Steinhauer, founder of Project Water. “However, lack of clean drinking water among those less fortunate takes precedent in the warmer months when the risk of death by dehydration increases significantly due to excessive heat and humidity.” It takes a village to save a life. “We are grateful to our community partners such as Society Socks in leading the charge in this ongoing endeavor to help save the lives of those living on our streets and in shelters and encourage all in the GTA community to rally for those whose life expectancy is at risk over something we all take for granted – shelter and clean drinking water.”

      Project Water is an Engage and Change program committed to helping those less fortunate endure the hardships of summer by providing such necessities for the needy as: bottled water, a re-usable water bottle, socks, sunscreen, hat, toiletry and first aid items, etc. Since its inception in 2000, Project Water has placed in excess of 2 million bottles of water into the hands of Toronto and surrounding area homeless. For more information or to make a donation, visit


Media Contact
Francis Gambino
francis G communications

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